Core platform concepts

Learn the main concepts behind the platform before you start building.

The platform is organized around a few core ideas. If you already know other CMSs or website builders, most concepts will feel familiar, but some names have a specific meaning here.

Understanding these concepts will help you know where to make each type of change and how the different parts of a site work together.

Site types

A site represents one website, but not every accommodation website has the same structure.

The most common site types are:

• Single property site: A website for one hotel, resort, aparthotel, apartment building, or accommodation business.
• Multiproperty site: A website that includes several properties under the same brand, group, destination, or collection.
• Other site types: A website for a business related to accommodation, but not an accommodation property itself. For example, a spa, restaurant, rooftop, beach club, venue, or experience business.

The site type affects how content is organized, which modules are useful, and how users navigate the website.

How a site is organized

A site is built from four main elements:

• Pages define the main structure of the website. Each page has its own content, URL, settings, and purpose within the site. For example, Home, Services, Contact, or About.
• Modules manage structured content that appears in different places across the site. For example, rooms, offers, hotels, restaurants, news, events, reviews, or FAQs.
• Blocks are the sections that make up a page. For example, a hero, image gallery, text section, FAQ section, room list, map, or booking bar.
• Designs control how blocks look and behave. A design defines the visual layout, styling, responsive behavior, and frontend logic applied to a block.

Content, structure, design, and configuration

When working on a site, it helps to separate four types of work:

• Content: The text, images, videos, links, documents, and structured data shown on the website.
• Structure: The way pages, blocks, menus, and modules are organized.
• Design: The visual presentation of each block, including layout, spacing, typography, and responsive behavior.
• Configuration: Site-wide settings such as languages, redirects, booking engine setup, tracking scripts, static texts, and publishing options.

This distinction matters because different changes happen in different parts of the CMS.

For example, changing a room description is content editing. Reordering the blocks on the Rooms page is a structure change. Updating how room cards look is a design change. Connecting a booking engine is configuration.

How to think about the CMS

A useful way to understand the platform is to move from broad to specific:

1. Start with the site.
2. Organize the pages.
3. Add blocks to each page.
4. Apply or edit designs.
5. Manage repeatable content through modules.
6. Configure languages, integrations, redirects, and publishing from settings.

Once you understand this structure, it becomes easier to decide where to go in the CMS when you need to update, create, or troubleshoot something.

Updated on: 11/09/2026